Doctor, Dental SEO Consultant in Salt Lake City, UT

Tyson Downs, Dental SEO Professional

4 Steps To Getting Your Small Business Noticed Online

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What do you want more of? Revenue, right? How do you make more revenue? Either raise your prices or get more customers. Both of those can be a challenge. Let’s talk about five ways you can get more customers online.

PROFESSIONALLY DESIGNED WEBSITE

We aren’t talking a DIY website. We are talking about a website that effectively portrays your message, and builds upon your brand, hopefully as an industry leader. After all it is estimate that 85% of people search online before searching anywhere else, if they come to your website, you only have a few seconds to impress them, so you better make sure that website is a killer website that grabs their attention and then converts that traffic into phone calls or sales.

LOCAL LISTING OPTIMIZATION

I hope I’ve made the point about how important local listing optimization is. To any local business looking to survive in this day and age, being able to be found in these local listsings isn’t an option. It’s a necessity.

SOCIAL MEDIAsocial media for small business

You are probably sick about hearing how important social media is to small businesses aren’t you? Sorry, but it isn’t going away anytime soon. Check out this story. I received an email the other day from a landscape client (who by the way now has his 10 main keywords on the first page of Google, when I started working with him, he didn’t have any on the first page) saying he wanted to up his Facebook PPC due to a recent lead he received from FB. Included in all of my SEO plans is social media management, so I am managing his Facebook page. He said that he received a call from a potential client who had ‘liked’ his FB page. The potential client liked the updates and the pictures of work that I had uploaded. He is now in talks with this potential customer for a $20k landscape job. Still think FB isn’t for your small business?

EXPAND YOUR REACH

How do you do that? Through effective, ethical small business SEO. SEO may seem like a bit of a mystery, but if done right, it is extremely effective. You can learn it yourself if you have hours to spare to learning it, or you can hire out for an SEO consultant. Whatever you do though, don’t put it off, putting it off could allow your competition to gain an edge over you. Every day that you aren’t expanding your business, your competition is gaining on you.
These are the four basics that you need to have done before anything else. The internet is the great equalizer that will allow a small business to compete with the big boys. Use that to your advantage to grow your market share? Need help implementing this? Or would you like to see what you need to work on the most? Contact me, I’ll give you a professional online presence analysis and tell you exactly what you should do to take your business to the next level.

Mobile Marketing & Why It’s Important

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I would venture to say that mobile marketing can deliver success more easily than any other advertising or marketing channel.
It is potentially the most effective marketing tool ever, here’s why:

• Quick Conversions

According to a recent study, 70% of mobile phone searches lead to some type of action within an hour. (Borrell Association, 2011). Compare that to standard desktop searches where 70% of online searches result in action inside of one month. Think about it. People that are on their mobile phone are looking to buy. They have money in hand and are ready to purchase. No other marketing channel comes remotely close in conversion time.

• High Conversion %

It’s been reported that conversions are 10 times as high on a mobile device as opposed to on a standard desktop landing page. Ten times is remarkable. What are you doing to ensure you are getting your fair share of mobile traffic?

Google states that 61% of mobile searches end in that person making a phone call. What other marketing method has that high of a call in rate?Mobile-Websites-for-Small-Business

• Local Benefits

According to Google, 95% of smartphone users search for local info on a regular basis and

88% of these people act in just a day. People that are searching for local services or products are often searching in their vehicle or while they are out and about and are ready to buy your service. For that reason it is imperative that you have a mobile site that is optimized phone a smartphone. If you don’t, the chances of you getting that customer decrease significantly.

• A ‘Captive’ Crowd

People love their smartphones. Most people can’t even go an hour without checking it. You see people checking it while waiting in line, while watching a movie, while eating lunch, and even in the restroom. Well, mobile marketing provides you consistent access to your potential customers. According to research, 91% of smartphone owners have their device within arm’s reach 24/7/365 (Morgan Stanley, 2011).
There is no other medium which offers access to potential purchasers 91% of times.

• Actionmobile-marketing-for-small-business

Did you know that 90% of mobile queries result in action, (this is mobile searches) and over half of those queries result in a purchase (MobiThinking, 2012).

To answer our question: Is it worth taking a second look at mobile marketing? The answer is a resounding yes.

Mobile marketing is, honestly, different. Mobile’s success rates and response rates are astronomically greater than any known channel of marketing seen before. Let me clarify this; in regards to instant response, no marketing channel even measures up to mobile marketing.

How do you get started in mobile marketing? The first thing you should do is have a mobile website built. These don’t have to be expensive, complicated sites. In fact, they are often less expensive and less complicated than you would think.

Interested in getting set up with a mobile website? Contact me; I create affordable, sleek, customer friendly mobile sites for dentists and other doctors.

Using Facebook Ads to Successfully Market Your Business

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What type of social media is your business using? Hopefully by now, you understand the importance of social media in improving your presence online. For clients just getting started with social media, I usually recommend starting with Facebook.

Let’s talk about how you can use Facebook Ads (or PPC) in order to improve your following and effectiveness.

FACEBOOK ADS

The concept is really quite simple. You can create an ad a few different ways. You can have a promoted post, which will be a post that shows up in the status updates or you can have an ad that shows up on the right side of the page.

facebookThe goal of a sponsored story will usually be to drive traffic to your Facebook Page for the purpose of getting more likes. Usually the ads on the right or web ads as many people call them are to drive traffic to your website, but really you can use them anyway that you like.

1. Effective Targeting

One of the nice advantages of Facebook ads is that you can select only your target demographic to view your ads. So, if you want women ages 40-54 to view your ads that live in San Diego, CA that are interested in
weight loss, you can do this. So, it can be extremely targeted, which is what you want when advertising.

2. Post Promotions

Another way you can advertise is by promoting a post. You may have noticed that Facebook tells you how many people have seen your post. Of course, the more eyeballs the better. It seems like now, only about 5-10% of your followers will see your post unless you promote it. If you promote your post ($5-$10) you can get a lot of eyes on it. How many? It all depends on how many fans you have, and how many friends your fans have. It is a great way though to get additional fans. Consider promoting some of your better posts or graphics.

Facebook advertising is a great way to get started with PPC. Just like any other form of marketing, be sure you are testing everything for effectiveness and then only run those things that are most effective.

Make The Most Out Of Online Marketing

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Taking the plunge and really investing in your online presence is one of the most important (and also one of the most frustrating and challenging) things you can do to boost your business. Nothing in the history of man has done more to level the playing field for people all over the world than the internet.

While it used to be true that to get started in business you need access to literally mountains of capital, all kinds of inside connections, and specialized knowledge and skills only available to an elite few, nothing could be further from the truth today. With little more than a notebook laptop and Internet connection, just about anyone anywhere on the face of the earth can create their own global empire for a few hundred
online-marketingdollars. This is only possible thanks in large part to the availability and always on connectivity of the Internet – but you will need to understand how to use online marketing effectively to cut through all of the competition.

You see, while the biggest benefit of using the Internet and online marketing to change your financial future forever is the simple fact that it’s so easy to do in costs little to no money up front is the biggest double-edged sword in the business world. Yes, it’s easy for you to get started and up and running but that also means that it’s just as easy for anyone else all over the world to do the exact same thing as you are. While running your very own business has never been simpler, you will also be faced with the most fierce and numerous competition in the business world of any point in history. You need to know that your online marketing efforts are as effective and sharp as you can possibly make them to cut through the clutter and create your own online success story.

The most important thing you could do to create real success online is to have a clear idea of what your market is actually looking for. While most business owners open up shop with an idea of what they would like to sell and then try to figure out how to sell it, if you are able to find a starving crowd and just put exactly what they’re looking for in front of them running a business will literally be as easy as turning on your computer and doing the bare minimum online marketing.

Online Marketing Strategies Every Dentist Should Know About

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Are you a doctor, dentist, or other healthcare professional looking to increase your online presence? Perhaps you have been online but aren’t getting much return from it? Or maybe you are just getting started. Whatever it is, if you are looking to take that next step, to go to the next level, you’ll want to read about some of the most effective online marketing strategies for doctors and other healthcare professionals today.

1. Search Engine Optimization

It’s probably safe to say that search engine optimization (SEO) is one of the most effective
local-seo-utah-seo-consultantmethods of marketing your business online.

Google ranks dental websites based on the quality and relevancy of a website for a given search term (keyword). Ultimately, you want your website to show up on the first page of Google for a particular keyword.

Let’s face it – who really goes to the second page of Google to find a relevant site for their search query? As you can imagine, having your website rank highly on the first page of Google can bring in targeted, relevant traffic to your website, and if your website is designed and optimized properly, that can result in move sales, more revenue, greater market share, more success, etc..

The first step when developing a quality SEO strategy is to perform keyword research in order to find keywords that are relevant to your website. In the past, this was one of the main areas of SEO, but the search engines learned that people could easily manipulate keywords by way of “keyword stuffing.” That is why several other factors now have a huge bearing on how your website will rank in Google.

  • Shareable Content

When using dental SEO as part of your internet marketing campaign, make sure you always provide your readers with quality, relevant content that people will share across the many social media platforms. What is shareable? Get to know your target customers and you’ll be able to see what they like to consume and what they are apt to share.

  • Quickly Loading Website

The speed of your website can potentially have an effect on your website rankings. Consider developing a plan to clean up your website design in order to make it load faster. Better yet, consider having a responsive website that automatically adjusts to the device that the website is being accessed on.

  • Display Images with Content

Displaying images within your content such as a company blog can be a very effective dentist SEO tactic. Not only does content with images become more user-friendly and shareable, but relevant keywords to the images can be inserted into the alt tags. You can even take it a step further and create an infographic.

  • Quality Backlinks

Backlinking was once an easy way to increase rankings. Google recently cracked down on this practice and quality backlinks from relevant websites are now necessary to your internet marketing campaign. The more quality, relevant links you have pointing to your site, the better. The tricky thing about this though is that what is ‘quality, relevant’ today, may not be tomorrow, hence the need for constant online marketing to ensure that you are staying up with the latest trends.

2. Content Marketing

Content marketing has been around for ages, however it has recently taken the spotlight as one of the hottest internet marketing strategies lately. Content marketing can include any type
Social Media Logotype Backgroundof publication which reflects your brand and your industry. The most common types of content marketing in 2014 are company blogs, podcasts and videos. Every doctor, dentist, ENT, etc. wishing to succeed in today’s markets should market high-quality content which promotes their brand.

3. Social Media Marketing

Social media is a huge player in internet marketing. Without being active in social media, you’re not effectively interacting with your customers. As a business owner, there are so many social media strategies that you can’t afford to be missing out on. Here are two social media marketing strategies that are absolutely necessary to your internet marketing campaign:

  • The Rise of Google+ and the Importance of Google AuthorshipOld Google+ Icon

Google+ most likely won’t outrank Facebook as far as popularity goes anytime soon, but it is definitely gaining market share and the importance of Google+ is skyrocketing. Considering Google+ was started by the mega search engine itself, it makes sense that taking advantage of what Google+ has to offer will benefit your internet marketing efforts.

When searching for a term in Google, you most likely noticed that there is quite often a profile picture to the left of the search result. (As of August, 2014 the pictures no longer show up). This is known as Google Authorship. The picture is of the author and is linked via their Google+ profile. Associating your website or blog with your Google+ profile can only help you when it comes to click through rates on your website search results.

  • LinkedIn: You Need to be Involved

B2B is huge. Networking with others in your industry is an effective way to stay in the game. You can witness what others are doing and meet influential people that will help your business succeed by becoming more involved in this power social media platform. Many businesses underestimate the power of LinkedIn. Not only do you simply need to set up a personal LinkedIn profile, but I also recommend setting up a business LinkedIn profile.

When setting up this profile, I recommend adding professional graphics like I did on my profile. If you don’t have an in house graphics person, contact me and I can help you out. You should learn how to effectively use these tools to your advantage. They are great for pro active reputation management because they typically rank so well for your brand name.

First and foremost, you should have a complete, and descriptive profile. This includes displaying an appropriate profile photo, a professional headline, and important details about your company that targets other businesses and professionals.

Online marketing is becoming more challenging in this day and age, yet it is now more important than ever. Every business is catching onto the urgency of establishing an online presence.

Internet marketing is crucial to your company branding and if you’re not engaging in marketing your business online, you’re not reaching out to all potential customers and networking opportunities.

Gone are the days of handing out flyers, brochures and business cards. Customers and businesses will be searching for your company and what it has to offer through search engines and social media. Begin working on your internet marketing strategies behind the scenes so that your business can be front and center of your industry!