I would venture to say that mobile marketing can deliver success more easily than any other advertising or marketing channel.
It is potentially the most effective marketing tool ever, here’s why:
• Quick Conversions
According to a recent study, 70% of mobile phone searches lead to some type of action within an hour. (Borrell Association, 2011). Compare that to standard desktop searches where 70% of online searches result in action inside of one month. Think about it. People that are on their mobile phone are looking to buy. They have money in hand and are ready to purchase. No other marketing channel comes remotely close in conversion time.
• High Conversion %
It’s been reported that conversions are 10 times as high on a mobile device as opposed to on a standard desktop landing page. Ten times is remarkable. What are you doing to ensure you are getting your fair share of mobile traffic?
Google states that 61% of mobile searches end in that person making a phone call. What other marketing method has that high of a call in rate?
• Local Benefits
According to Google, 95% of smartphone users search for local info on a regular basis and
88% of these people act in just a day. People that are searching for local services or products are often searching in their vehicle or while they are out and about and are ready to buy your service. For that reason it is imperative that you have a mobile site that is optimized phone a smartphone. If you don’t, the chances of you getting that customer decrease significantly.
• A ‘Captive’ Crowd
People love their smartphones. Most people can’t even go an hour without checking it. You see people checking it while waiting in line, while watching a movie, while eating lunch, and even in the restroom. Well, mobile marketing provides you consistent access to your potential customers. According to research, 91% of smartphone owners have their device within arm’s reach 24/7/365 (Morgan Stanley, 2011).
There is no other medium which offers access to potential purchasers 91% of times.
Did you know that 90% of mobile queries result in action, (this is mobile searches) and over half of those queries result in a purchase (MobiThinking, 2012).
To answer our question: Is it worth taking a second look at mobile marketing? The answer is a resounding yes.
Mobile marketing is, honestly, different. Mobile’s success rates and response rates are astronomically greater than any known channel of marketing seen before. Let me clarify this; in regards to instant response, no marketing channel even measures up to mobile marketing.
How do you get started in mobile marketing? The first thing you should do is have a mobile website built. These don’t have to be expensive, complicated sites. In fact, they are often less expensive and less complicated than you would think.
Interested in getting set up with a mobile website? Contact me; I create affordable, sleek, customer friendly mobile sites for dentists and other doctors.