You may be a local business looking to expand your reach online. You’ve heard all sorts of stuff like PPC, SEO, Local Listing Optimization, Social Media, Email Marketing and more. There is so much to do, it is overwhelming and you aren’t quite sure where to start. So, what do you do first? I have the answer for you.
Here is the first thing you need to do.
FIX YOUR WEBSITE
Here’s why I think your website is most important. If you are like most businesses, you want people to be able to find you more easily.
You want to have a place online where potential customers can come and you present your products and services in a compelling way.
You want to be able to explain why you are different. You want them to understand you aren’t just like everybody else.
How do you do this? By have a beautiful, lead converting website. Tell me, what is the point of driving traffic to a website if that website is amateurish and doesn’t properly portray your brand?
Do you want people to visit your website and come away with a feeling that your company isn’t anything but the best?
Of course not!
Otherwise you’ll feel like this guy—>>>>
So before you do ANYTHING else, be sure that your website is: Professional, Properly Coded for the Search Engines, Easy to Navigate, etc.
Please for your sake do not send your customers to a DIY website builder such as GoDaddy or Vistaprint.
Trust me, they don’t look good and unless you know web design and SEO, you won’t be able to build something that will make you money. After all, that is the whole point, right?