Doctor, Dental SEO Consultant in Salt Lake City, UT

Tyson Downs, Dental SEO Professional

One Common Mistake That Could Be Costing You Customers

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Are you a small business owner with a website? Okay, grab a smartphone and go to your website. Tell me, what does it look like? Is it all scrunched and small? Even worse, does it have code that that makes the website inoperable?

Or even worse yet, is it flash based and your website doesn’t work at all? It is absolutely ridiculous to lose a potential customer that is looking for your services on their mobile device because your website doesn’t work on mobile devices.

According to Google, two thirds of mobile users will go to a different website if they can’t quickly find what they are looking for. With smartphones and tablets becoming more common each and every day, it’s important that your site is viewable on these devices.

Here are three different ways you can go:

1. Full Blown Mobile Site

This is a site that is designed specifically for a mobile device. Here’s how it works. Some code is placed within the website that detects what type of device the browser is using. If they are using a small business mobile website helpdesktop or laptop, they are given the full version of the site. If they are using a mobile device, then a mobile version of the website is displayed. It’s pretty cool. A nice way to go.

Now this goes even further. There software that can be installed for many websites that will automatically turn your website into a mobile version, HOWEVER it is much more basic than designing a full blown mobile website, but it is free. If you want a nice, custom mobile website, you need to have one designed for you.

It’ll have such features as tap to call, tap for directions, gallery, etc. I don’t think everyone needs a mobile site, but for certain industries they can come in handy. Custom mobile websites are ideal for restaurants, locksmiths, cab companies etc. Basically if you have somebody that searches from a phone at a high percentage of the time, then a mobile website is the way to go.

2. Standard Website

If you have a fairly recent website that isn’t flash based, and doesn’t have a lot of java, then it’ll probably show up just fine on a mobile device.

Just keep in mind that some things will require much more time to do, clicking on links, you’ll have the pinch and zoom, etc. So, if you are fine with that, then go for it. That is what I prefer when I am browsing typically, but it just depends on the website that I am visiting.
You Could Be Losing Customers If You Are Making This Mistake

3. Responsive Website

This is a website that ‘responds’ to the screen size and adjust accordingly. A responsive site basically takes your website and adjusts everything so it can show up on your screen. Flash doesn’t work small typically you have a really long webpage on your phone and you’ll scroll down and down, there isn’t scrolling to the side so much. Not my favorite method, but it is becoming increasingly popular.

Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.

If responsive design is not the best option to serve your users, Google supports serving your content using different HTML. The different HTML can be on the same URL (a setup called dynamic serving) or on different URLs, and Googlebot can handle both setups appropriately if you follow our setup recommendations.

So what do you need to do? Think of your visitors. Think of your target demographic. What type of website would be best for them? What gives them the best user experience? Then, test, test, test. You can install Google Analytics on your website and then see how many people come from mobile phones, how long they stay on there, etc. So test, and see what works best.

If you have a flash base website, or want a mobile website, let’s talk. Chances are I can help improve your customer experience, with the ultimate goal of making you more money.

Titan Web Agency specializes in helping healthcare professionals such as dentists, and others doctors, get online and build up their presence, to become authority’s in their field, and market.

6 Tips for Building a New Website

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If you are reading this, chances are you have a website or are thinking of one. Hopefully you have bought into the benefits of having a website, and expanding your reach. It really is one of the most powerful tools you can have that will allow you to reach people a world away. An effective small business website should be an investment that makes you money, not just something that sits there. So, let’s take a look at a few things to consider when building a website.

 

Design Yourself or Hire Out?

A lot of small businesses owners are determined not to spend money on their website, or to spend as little as possible on a website, so they decide to build a website on their own, often using a do it yourself website builder. The result? Often a very clunky, unaesthetic, poor coded website that is not search engine friendly. I admire those that want to do things on their own, but at the same time it is important to know when you should hire a professional. And building a website that will portray your brand and be the face of your company is something that should be done by a pro.

Foreign or US Designer?

Like many other products and services you can potentially pay less if you go overseas to have your website built. A few things to consider though:

  • Time Zone Difference
  • Language Barrier
  • Cultural Differences
  • Understanding or Lack of Understanding of SEO
  • Reliability

For foreign designers, it is common to compete solely on price, and they try to make this up with volume, building as many sites as possible, so your website will be slapped together as quickly as they can, or worst case scenario if you paid up front, your website won’t be done at all. The understanding that many foreign designers have on ON Page SEO is virtually nonexistent. Not only that, but they have no interest in the security of your website so the security software and backup software that should be installed on your website? It isn’t, leaving you quite vulnerable. And relying on them to write content for your site? Don’t even consider it.

Do yourself a favor and hire a US based designer that has a successful track record. Do not, under any circumstance, risk your company’s future by trying to save a few hundred bucks. In the long run it will come back to bite you. I’ve seen it countless times.

Include Useful Content

When you have a website, you are not only trying to be found online, but you are looking to convert the traffic into sales. The best way to do this is to provide value to your visitors. If you have an HVAC business, you may want to include information on your site about how often to change your air filters, or perhaps the ideal temperature to put your thermostat in the winter. Think user experience first and optimizing your keywords for the search engines second. What good will your site do if the search engines find it because it is optimized with lots of keywords, but when your visitors get there they leave because the site is obviously keyword stuffed?

Easy to Update

With the popularity of a content management system called WordPress, it is easier than ever for a novice to update basic components of their website such as adding more pictures and adding blog posts. For the vast majority of small business websites, WordPress will be an ideal choice.

Consider a Blog.

small business blogA blog is a section of your website that you use for articles. You can post useful articles that your visitors would find beneficial. A blog is a great way to connect with readers and to rank for

more of your relevant keywords in the search engines. I think every small business should blog regularly. Just be sure you aren’t making one of these blogging mistakes.

 

Easy to Contact

One mistake I’ll see regularly is that it is hard to find how to contact a business on their website. The contact form is buried, or worse yet, there isn’t one at all. On most sites for small businesses, I think it makes sense to put a contact form on the phone page, and definitely the phone number on the home page. Make it even easier by putting your email address in addition to the contact form. Some people dislike having to fill out required fields that may not apply to them and catpcha forms that they can’t read. Make it easy, add your email address.

These are just a few of the things to consider when putting together a new website for your business. If you need help getting started with your website, contact me I can help.

The Most Important Thing To Do Before Investing In Online Marketing

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You may be a local business looking to expand your reach online. You’ve heard all sorts of stuff like PPC, SEO, Local Listing Optimization, Social Media, Email Marketing and more. There is so much to do, it is overwhelming and you aren’t quite sure where to start. So, what do you do first? I have the answer for you.

Here is the first thing you need to do.

FIX YOUR WEBSITE

Here’s why I think your website is most important. If you are like most businesses, you want people to be able to find you more easily.

You want to have a place online where potential customers can come and you present your products and services in a compelling way.

Depositphotos_5383311_lYou want to be able to explain why you are different. You want them to understand you aren’t just like everybody else.

How do you do this? By have a beautiful, lead converting website. Tell me, what is the point of driving traffic to a website if that website is amateurish and doesn’t properly portray your brand?

Do you want people to visit your website and come away with a feeling that your company isn’t anything but the best?

Of course not!

Otherwise you’ll feel like this guy—>>>>

So before you do ANYTHING else, be sure that your website is: Professional, Properly Coded for the Search Engines, Easy to Navigate, etc.

Please for your sake do not send your customers to a DIY website builder such as GoDaddy or Vistaprint.

Trust me, they don’t look good and unless you know web design and SEO, you won’t be able to build something that will make you money. After all, that is the whole point, right?