More and more doctors and healthcare professionals are starting to understand the importance of local listing optimization, which is a practice that pushes search results for your business higher on the results pages for people searching for a local service. This has obvious benefits for businesses that operate based primarily on customers from the regions they’re based in, so let’s look at some great ways to go about doing this.

 

1. Verify Your Listing

 

This is better known as claiming a listing, but the idea is the same. When you claim a listing on a local search engine, you validate the business listing, which increases “trust” ratings, as it ensures you’re operational and not fraudulent. This is actually much more important than it might at first seem, since users will immediately pay less attention to listings they can’t judge as legitimate as soon as they see them.

 

2. Complete Your Listing Information

 

Adding all relevant information to your listing is a crucial step as well. Uploading and tagging
phone numbers, addresses, and the like and putting pictures of the business up alongside the included map is a great way to get people to pay more attention to the business description and even entertain the possibility of employing your services.

 

3. Add Images

 

As mentioned above, completing your listing information – but just as a picture is worth a thousand words, it’s worth at least one phone number and an address line. Having images of your business on the listing is a great way to draw in customers and convince everyone that you’re an active local entity, not just an artifact that’s remained on the listing for the last few years.

 

4. Advertise Specials

 

If you want people to pay more attention to your listing, you should incorporate coupon deals and advertise sales there. The promise of discounts is an easy way to draw people in, so don’t ignore it – you’re almost certain to be able to generate more customers and Internet traffic if you do this. Examples may include free teeth whitening for a dentist, a $29 consultation/first visit for a chiropractor, etc.

 

5. Optimize Your Website

 

The last step after you get finished optimizing the listing itself is to optimize your operation’s website. This is important, because it indirectly determines how easily your listing results come up. Also, having a good website along with great pictures and complete information helps build the customer trust you need to get someone to employ your services, so don’t scrimp on this.

 

If you are a medical professional and need help in claiming and optimizing your local listing, reach out to me. Titan Web Agency specializes in helping doctors, dentists, and other healthcare professionals properly set up, claim, and optimize their local listings to increase the practices’ visibility and to draw in new patients.