Doctor, Dental SEO Consultant in Salt Lake City, UT

Tyson Downs, Dental SEO Professional

Using Facebook Ads to Successfully Market Your Business

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What type of social media is your business using? Hopefully by now, you understand the importance of social media in improving your presence online. For clients just getting started with social media, I usually recommend starting with Facebook.

Let’s talk about how you can use Facebook Ads (or PPC) in order to improve your following and effectiveness.

FACEBOOK ADS

The concept is really quite simple. You can create an ad a few different ways. You can have a promoted post, which will be a post that shows up in the status updates or you can have an ad that shows up on the right side of the page.

facebookThe goal of a sponsored story will usually be to drive traffic to your Facebook Page for the purpose of getting more likes. Usually the ads on the right or web ads as many people call them are to drive traffic to your website, but really you can use them anyway that you like.

1. Effective Targeting

One of the nice advantages of Facebook ads is that you can select only your target demographic to view your ads. So, if you want women ages 40-54 to view your ads that live in San Diego, CA that are interested in
weight loss, you can do this. So, it can be extremely targeted, which is what you want when advertising.

2. Post Promotions

Another way you can advertise is by promoting a post. You may have noticed that Facebook tells you how many people have seen your post. Of course, the more eyeballs the better. It seems like now, only about 5-10% of your followers will see your post unless you promote it. If you promote your post ($5-$10) you can get a lot of eyes on it. How many? It all depends on how many fans you have, and how many friends your fans have. It is a great way though to get additional fans. Consider promoting some of your better posts or graphics.

Facebook advertising is a great way to get started with PPC. Just like any other form of marketing, be sure you are testing everything for effectiveness and then only run those things that are most effective.

Make The Most Out Of Online Marketing

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Taking the plunge and really investing in your online presence is one of the most important (and also one of the most frustrating and challenging) things you can do to boost your business. Nothing in the history of man has done more to level the playing field for people all over the world than the internet.

While it used to be true that to get started in business you need access to literally mountains of capital, all kinds of inside connections, and specialized knowledge and skills only available to an elite few, nothing could be further from the truth today. With little more than a notebook laptop and Internet connection, just about anyone anywhere on the face of the earth can create their own global empire for a few hundred
online-marketingdollars. This is only possible thanks in large part to the availability and always on connectivity of the Internet – but you will need to understand how to use online marketing effectively to cut through all of the competition.

You see, while the biggest benefit of using the Internet and online marketing to change your financial future forever is the simple fact that it’s so easy to do in costs little to no money up front is the biggest double-edged sword in the business world. Yes, it’s easy for you to get started and up and running but that also means that it’s just as easy for anyone else all over the world to do the exact same thing as you are. While running your very own business has never been simpler, you will also be faced with the most fierce and numerous competition in the business world of any point in history. You need to know that your online marketing efforts are as effective and sharp as you can possibly make them to cut through the clutter and create your own online success story.

The most important thing you could do to create real success online is to have a clear idea of what your market is actually looking for. While most business owners open up shop with an idea of what they would like to sell and then try to figure out how to sell it, if you are able to find a starving crowd and just put exactly what they’re looking for in front of them running a business will literally be as easy as turning on your computer and doing the bare minimum online marketing.

Online Marketing Strategies Every Dentist Should Know About

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Are you a doctor, dentist, or other healthcare professional looking to increase your online presence? Perhaps you have been online but aren’t getting much return from it? Or maybe you are just getting started. Whatever it is, if you are looking to take that next step, to go to the next level, you’ll want to read about some of the most effective online marketing strategies for doctors and other healthcare professionals today.

1. Search Engine Optimization

It’s probably safe to say that search engine optimization (SEO) is one of the most effective
local-seo-utah-seo-consultantmethods of marketing your business online.

Google ranks dental websites based on the quality and relevancy of a website for a given search term (keyword). Ultimately, you want your website to show up on the first page of Google for a particular keyword.

Let’s face it – who really goes to the second page of Google to find a relevant site for their search query? As you can imagine, having your website rank highly on the first page of Google can bring in targeted, relevant traffic to your website, and if your website is designed and optimized properly, that can result in move sales, more revenue, greater market share, more success, etc..

The first step when developing a quality SEO strategy is to perform keyword research in order to find keywords that are relevant to your website. In the past, this was one of the main areas of SEO, but the search engines learned that people could easily manipulate keywords by way of “keyword stuffing.” That is why several other factors now have a huge bearing on how your website will rank in Google.

  • Shareable Content

When using dental SEO as part of your internet marketing campaign, make sure you always provide your readers with quality, relevant content that people will share across the many social media platforms. What is shareable? Get to know your target customers and you’ll be able to see what they like to consume and what they are apt to share.

  • Quickly Loading Website

The speed of your website can potentially have an effect on your website rankings. Consider developing a plan to clean up your website design in order to make it load faster. Better yet, consider having a responsive website that automatically adjusts to the device that the website is being accessed on.

  • Display Images with Content

Displaying images within your content such as a company blog can be a very effective dentist SEO tactic. Not only does content with images become more user-friendly and shareable, but relevant keywords to the images can be inserted into the alt tags. You can even take it a step further and create an infographic.

  • Quality Backlinks

Backlinking was once an easy way to increase rankings. Google recently cracked down on this practice and quality backlinks from relevant websites are now necessary to your internet marketing campaign. The more quality, relevant links you have pointing to your site, the better. The tricky thing about this though is that what is ‘quality, relevant’ today, may not be tomorrow, hence the need for constant online marketing to ensure that you are staying up with the latest trends.

2. Content Marketing

Content marketing has been around for ages, however it has recently taken the spotlight as one of the hottest internet marketing strategies lately. Content marketing can include any type
Social Media Logotype Backgroundof publication which reflects your brand and your industry. The most common types of content marketing in 2014 are company blogs, podcasts and videos. Every doctor, dentist, ENT, etc. wishing to succeed in today’s markets should market high-quality content which promotes their brand.

3. Social Media Marketing

Social media is a huge player in internet marketing. Without being active in social media, you’re not effectively interacting with your customers. As a business owner, there are so many social media strategies that you can’t afford to be missing out on. Here are two social media marketing strategies that are absolutely necessary to your internet marketing campaign:

  • The Rise of Google+ and the Importance of Google AuthorshipOld Google+ Icon

Google+ most likely won’t outrank Facebook as far as popularity goes anytime soon, but it is definitely gaining market share and the importance of Google+ is skyrocketing. Considering Google+ was started by the mega search engine itself, it makes sense that taking advantage of what Google+ has to offer will benefit your internet marketing efforts.

When searching for a term in Google, you most likely noticed that there is quite often a profile picture to the left of the search result. (As of August, 2014 the pictures no longer show up). This is known as Google Authorship. The picture is of the author and is linked via their Google+ profile. Associating your website or blog with your Google+ profile can only help you when it comes to click through rates on your website search results.

  • LinkedIn: You Need to be Involved

B2B is huge. Networking with others in your industry is an effective way to stay in the game. You can witness what others are doing and meet influential people that will help your business succeed by becoming more involved in this power social media platform. Many businesses underestimate the power of LinkedIn. Not only do you simply need to set up a personal LinkedIn profile, but I also recommend setting up a business LinkedIn profile.

When setting up this profile, I recommend adding professional graphics like I did on my profile. If you don’t have an in house graphics person, contact me and I can help you out. You should learn how to effectively use these tools to your advantage. They are great for pro active reputation management because they typically rank so well for your brand name.

First and foremost, you should have a complete, and descriptive profile. This includes displaying an appropriate profile photo, a professional headline, and important details about your company that targets other businesses and professionals.

Online marketing is becoming more challenging in this day and age, yet it is now more important than ever. Every business is catching onto the urgency of establishing an online presence.

Internet marketing is crucial to your company branding and if you’re not engaging in marketing your business online, you’re not reaching out to all potential customers and networking opportunities.

Gone are the days of handing out flyers, brochures and business cards. Customers and businesses will be searching for your company and what it has to offer through search engines and social media. Begin working on your internet marketing strategies behind the scenes so that your business can be front and center of your industry!

How Timing Can Drastically Impact Your Social Media Marketing

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Here’s something to contemplate: Oreo spent $4,000,000 on a thirty second SuperBowl commercial– you probably don’t; but you’ve probably heard about their “dunk in the dark tweet that went out during a 34 minute blackout. That tweet had tens of thousands of retweets and perhaps hundreds of mentions on online media the following day– and it was a tweet; so it was a non-social marketingexpense for the company. The tweet itself wasn’t particularly good or funny on its own– what mattered was of course the context of the timing which made it so outstanding and gave Oreo plenty of value for its $0 investment in clever timing.

Greg Finn, social media expert made a comment on the “dunk in the dark” tweet:

The biggest thing is just being active. To be honest, that Oreo tweet was fairly lame. It wasn’t really funny, it didn’t really have to relate to Oreos (you could do a “you can sip/taste/try/talk/etc in the dark” for anything), and it wasn’t even that hard to do design-wise. The number one thing it had was that it was timely. If you have a team, make sure you’ll always have someone at the helm to take advantage of social friendly topics.

It’s all about context. A hugely overlooked and often misunderstood portion of the context of anything is the timing embedded in the context. Standup comedians will be able to tell you all about how important timing is. It’s not just the content of a post and its meaning– but when it’s posted, or said, or delivered, that determines such a huge portion of how it’s received by an audience. That’s what made Oreo’s tweet worth so much– the timing; not the content.
Online Marketing Pyramid Showing Blogs Websites Social Media And Email Lists

Timing is difficult to learn– it’s much more art than a science; and if you’re anything short of a god-gifted artist, then you’re probably better off just using what’s called evergreen content— which is content that’s literally timeless and still holds true and relevant to searches regardless of the time it’s read. However, you can’t ever fully close yourself off from in-the-now content that will pull in surges of viewers; you can easily keep up with hot-topic searches and stories in a process known as newsjacking which the savvier of brands have been taking advantage of in order to show off their marketing abilities. There’s been plenty of clever ways that brands such as Mercedes and Audi, Kraft, and PBS have stayed culturally relevant by commenting on events as they occur. This isn’t something that only big brands can take advantage of, either– when there are search terms that are trending, of course it’s quite easy for any given website to rearrange or publish some content that reflects the sentiment that that search term happens to be about.

Timing is all about keeping your brand part of the cultural zeitgeist– and social media and search engines are designed to optimize those sorts of things that are that kind of relevant.

The Most Important Thing To Do Before Investing In Online Marketing

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You may be a local business looking to expand your reach online. You’ve heard all sorts of stuff like PPC, SEO, Local Listing Optimization, Social Media, Email Marketing and more. There is so much to do, it is overwhelming and you aren’t quite sure where to start. So, what do you do first? I have the answer for you.

Here is the first thing you need to do.

FIX YOUR WEBSITE

Here’s why I think your website is most important. If you are like most businesses, you want people to be able to find you more easily.

You want to have a place online where potential customers can come and you present your products and services in a compelling way.

Depositphotos_5383311_lYou want to be able to explain why you are different. You want them to understand you aren’t just like everybody else.

How do you do this? By have a beautiful, lead converting website. Tell me, what is the point of driving traffic to a website if that website is amateurish and doesn’t properly portray your brand?

Do you want people to visit your website and come away with a feeling that your company isn’t anything but the best?

Of course not!

Otherwise you’ll feel like this guy—>>>>

So before you do ANYTHING else, be sure that your website is: Professional, Properly Coded for the Search Engines, Easy to Navigate, etc.

Please for your sake do not send your customers to a DIY website builder such as GoDaddy or Vistaprint.

Trust me, they don’t look good and unless you know web design and SEO, you won’t be able to build something that will make you money. After all, that is the whole point, right?