Whether you own a local business or a national or global enterprise, chances are you want to increase your market share. You can increase market share by getting the word out about your company, by bringing awareness to your brand. One way that you can increase awareness is by showing up higher in the search engines for relevant keyword terms. So, let’s talk about 5 ways you can do that.
On Page SEO.
On Page SEO is basically how well the search engines can read your website. Are you using header tags? Alt Tags? Anchor Text? In a previous article I
discussed how I’ve seen websites make a huge jump to the first page of Google for their keyword terms simply by having their On Page SEO fixed. Make sure that this is properly set up and the chances are you’ll notice improvements in your rankings quite quickly.
Updated Content.
Simply updating your content on a regular basis will increase rankings. When the search engines crawl your website and see that you have updated it, they will find more, fresh, relevant content that they want to share with readers, so they will rank you higher. Not only that, but the new content that you added can help you rank for more keyword terms.
More Keywords.
Say that you are a Dentist in Las Vegas, which happens to be a very competitive market. You are working with a small business SEO company to improve your rankings in the search engines. Because you are brand new and just opened your practice, just don’t have the budget to go up against the big guys that are paying thousands per month to rank for competitive terms such as ‘Las Vegas Dentist’ or ‘Dentist Las Vegas’. So what do you do? You target keywords that are less competitive. Perhaps ‘Sedation Dentist in Henderson’ would be one to go after. Or maybe ‘holistic dentist Las Vegas’. Do you get the point? Optimize your webpage for those less competitive keywords and then possibly blog about those keywords as well.
User Experience.
Don’t do stuff that is just plain silly like having multiple annoying pop ups, or music playing or an auto playing 
video, or overwhelming colors. If your website has these features or if it looks amateurish, chances are people will ‘bounce’, meaning they will leave your website without looking at any other pages. The search engines take into account the bounce rate in their algorithms to determine who to show up. If you have a higher bounce rate, your website will be seen as subpar and you won’t show up as high as you could if you would a professional, well optimized website that gives user a good experience.
This is just the tip of the iceberg as far as improving your rankings in the search engines. If you want to improve your organic or Google Places rankings in the search engines, be sure to follow these tips. If you need help implementing any of these changes, contact me and let’s see what I can do for you. I work specifically with small businesses each day to optimize their local listings and improve organic rankings . All with the goal of getting their phone ringing, improving revenues and profitability. Contact me, you won’t be disappointed.