By now, most people know that SEO stands for Search Engine Optimization. More people every day are looking for local services, therefore when building a website, or having a website professional build a site for you, it is important to know the hints, tips and tricks that will give you better placement in the search engines.
If you don’t know what you are doing, the mistakes you make while building your site or having it built could actually hurt your site and prevent you from ranking for your main keywords. I have seen this myself when dealing with clients that want more traffic to their site, or need a site redesigned.
Are you making one of these seven common mistakes?
1. No Keyword Research
When having your site built, or designing it yourself, be sure to choose the right keywords that relate to your products, services, or company. There
are numerous keyword tools that you can use to help determine appropriate keywords. A good, basic one to use is simply the Google Keyword Tool. You may think you know the best keywords that your potential visitors are using, but it’s always best to do the research first.
2. No Citations
Citations and are extremely important part of local SEO, and as a result your website ranking results. This should therefore be one of the main components that you focus on. The easiest way to get citations is to begin claiming the citations. You can go to a website such as GetListed.org to get an idea of what you need to claim, however I have found that websites that show the citations that have been claimed, aren’t the most accurate. I recommend starting with the bigger, more popular directory listings. You may want to check out a recent article I wrote on local listing optimization best practices.
3. Bad Web Design
A poorly designed website can ruin your online presence. Common mistakes include using flash, getting too fancy, using overbearing colors, hard to find contact information, etc. Be sure your web designer knows what they are doing. Look at examples of their work to see that their past work has the components of an effective website.
4. On Page SEO Issues
On Page SEO is an extremely, extremely important component of your website. As I’ve mentioned in the past, I’ve had websites that I have redesigned and properly optimized them for the search engines and had them go from nowhere to be found to page 1 for their main keyword. Don’t make the mistake of hiring somebody to build you a pretty site, only to find out they have no clue about how to code it properly. What good is your investment if it isn’t making you money?
These mistakes are a few of the ones that I see more often. They often cause a website to be completely lost in the search engine rankings, resulting in lost revenue and lost market share.
Not sure if your website has any of these issues? Contact me, I’ll provide an in depth analysis of your online presence and where you stand against your competitors.
Is your practice missing the boat by ignoring these best practice? Is your current online marketing company properly handling your healthcare marketing? Grab the free report below and find out for sure.