All too often when I start helping business owners to increase their online presence, I hear an all too familiar story: “I did SEO it doesn’t work” or “I have a website and it doesn’t make me money, so it doesn’t work”. Effective SEO, done periodically or on an inconsistent basis will not get you the results you want. Hiring a cheap web guy to build you a website for $299 will not get you the results you want.
Consistently moving your business forward is what will make you successful. That means that even though you don’t see results right
away you stick at it a bit more. Even though you don’t immediately make money after putting up your website, you keep marketing it. Even though your rankings aren’t where you want them to be, you keep working at it.
Nobody hit a home run in their first at bat. Nobody hit a three pointer on their first shot ever. You need to learn, and grow and build upon your successes if you want to succeed. If you first direct mail piece bombs, so what! You just figure out a way that doesn’t work, not test some more to find out what does work. If you have the funds, hire a professional to help you.
As an example, Social Media Marketing takes a lot of effort. You need to consistently post status updates. Engaging status updates with images to connect with you readers. You may not notice much going on the first week, the first month, the first six months, but if you stay the course, you will start to reap the rewards. Many times those rewards may be indirect such as an increase in search engine rankings.
But whatever you do, do not give up, do not stop marketing, do not tell yourself that everybody else has it wrong and this internet stuff can’t help your business. It can help your business. It will help your business if you consistently use various, strategic, effective marketing techniques.
Need help? Let me consult with you to help you grow your business.