What separates you from your competition? In today’s day and age, sometimes the distinctions really aren’t that clear. With so many companies buying produc
ts from the same manufacturers, skill sets peaking and industry equipment becoming standardized, we’re left with industries that have few separating factors between competitors.
Yet it is these separators that dictate a consumer’s choice when presented with competing businesses. In person, you can convey your customer service and professional advantage directly to your consumer, but you have to get them in the door first—a task that you can do extremely well on the internet.
When it comes to your website and online presence, positioning yourself as an expert in your industry is paramount. There are quite a few ways to go about this, but perhaps the two most important involve the design and content of your website. So, when setting up your website, be sure to hire an absolute website pro to fill it with killer content and set you up for success.
Why Hiring a Web Design Professional Matters
The first step towards establishing yourself as an industry expert is establishing an expert website. For that, you’ll need a web design professional that can bring the quality and functionality to your site which viewers are looking for. A professionally designed web site speaks volumes to a consumer, immediately adding authority to anything published upon it.
Imagine if the government website had cheesy flash animation and was written all in Comic Sans font—not very comforting.
This is the same thought that goes into your web design. For instance, a web design expert working on a dentist’s site would want to convey not only a sense of authority, but also a sense of safety and well-being. They would likely go about this by using calming colors and soothing designs that won’t agitate the viewer.
You’ll also Want An SEO Consultant Expert
When you have your professional web site designed, it’s important to optimize the content for not only search engines, but for your readers as well. A skilled SEO consultant can achieve both of these goals at once, creating keyword-rich content that attracts targeted site, and then keeps them there with informative and helpful content.
Content creation is a tricky skill to master, but when a SEO consultant does it right, it can increase your business exponentially—simply by establishing you as an authority in your field. This provides you with the perfect blend of performance and functionality, two hallmarks of a professional website that increases business.
What this Shows Your Clients
But above and beyond performance and functionality, what these two aspects of your website show your potential clients is that not only do you understand the value of the Internet and providing quality information, but by extension, you understand the value it provides your clients. This is the ultimate mark of a consummate professional—someone who provides value to their audience at every level, even in a blog.
By hiring a top web design professional, you show your current and potential clients that you care about their experience online. And that translates directly to their visit to your brick-and-mortar location. A customer-orientated website speaks directly to your audience, saying, “If your online experience was so great, imagine what it’ll be like once you’re in our dental chair.”
The same goes with hiring an SEO consultant—not only are you making it easier for your clients and leads to find you, but you’re providing them with valuable information and content, as well as an easier way to interact with your business. For example, it’s much easier for people to book an appointment online than over the phone—that gives your customers added incentive to visit your business while at the same time, increasing the chances that they do.
To find out just how simple this all really is, click here right now and get hooked up with a Salt Lake City SEO consultant and web design expert that can establish your authority as an expert in your industry.