Increase Targeted Leads To Your Healthcare Website With These 4 Steps

As any experienced SEO consultant can tell you, you don’t just want traffic coming into your site, you want targeted leads that will result in conversions. It’s fine and dandy if everyone and their brother are getting referred to your site, but if they are getting there and then leaving right away—no matter how good a job your web designer did—that spells bad news for you in the rankings.

This is called a bounce rate and search engines use it to see how relevant your website is for the keywords people are searching for. That means that even if you have the healthcare SEO company working on your site, if you’re not retaining those visitors, you’re shooting yourself in the foot with your own keywords. To avoid this, you need targeted leads.

Targeted leads are simply visitors that are more likely to convert—that is, stay on your page for a while and eventually retain your services by performing the call to action. For instance, a dentist’s targeted leads would be locals seeking dental services. It will do you no good as a Salt Lake City dentist to get a New Yorker looking for car repair on your site. Unfortunately, poorly thought out SEO tactics aim to get the most leads whereas quality SEO aims to pull in quality leads. This is why it’s so important to hire a qualified and competent SEO Company for doctors or Consultant.

Here are four tips that are guaranteed to bring in more targeted leads to your website.

 

1. MAKE PAGES PEOPLE WILL LINK TO

In order to properly market your content, you need to create a website that establishes you as an authority in your geographical market or industry. One of the best ways to do this is through informative blogs and landing pages that are tailored for your audience and optimized with keywords. By providing a useful database for your potential clients, they will be more likely to bookmark and link to your site, bringing in powerful SEO rankings that attract more targeted leads. To take this one step further, compile links onto one landing page that is optimized as a “how to” or “tips” page. This will generate even more links and thus, targeted leads.

Old content leaves you with higher bounce rates, something that indicates a low-converting page. We’ve all done it before. Went to a website that we thought might offer a good result for us, and it looks like the site hasn’t been updated in ages, or the dates of the blog posts are years old. Search engines can read this as low-quality content and can lower you in the search engine result page (SERP) rankings. This spells disaster for your business, especially seeing how a doctor SEO company is supposed to be working to keep your rankings up. The easiest way to add new content is through either blogs or updating your existing content. You could also link to newer content on old pages, though this isn’t quite as effective since it lowers the viewer’s overall experience (by having to click to more pages, thus potentially losing them as a visitor)

Put quite simply, a conversational tone with proper spelling and grammar not only reads better, it ranks better as well. Write at about a 5^th grade reading level (general rule for most local busineses) and keep your tone, grammar and spelling in check to attract more links and thus, more targeted leads. Don’t think of this as dumbing down your content, but rather keeping things simple, clean, clear and concise.

 

Keywords are a simple concept, but very easy to foul up.

While most people know enough to avoid keyword stuffing, there’s still many so called ‘professionals’ that don’t get it. It’s generally understood that your keyword density should be between 1% and 4% (I really suggest between 1% and 2%, but main thing is; it flows well, makes sense to the reader, and it has appropriate keywords), but having all of your keywords at the front or end of your content negates any positive gains you may have won with the proper keyword density. Keep them scattered throughout the article in an even and natural manner and make sure they are in the title as well as the H1, H2 and H3 tags. Also, try to have your keyword at least once in the first and last sentences, or at least paragraphs.