Whether in a large market or a small town, every doctor (i.e. dentist/healthcare professional) needs a website to stay competitive in today’s market. Without a good website your business is just watching money evaporate, as there is no better way to market to customers than using the Internet. If your office does not have a website it is time to get one. Here are some tips for how to get your business online and how to keep the website viable once it is running.
1. Build a Website
A company without a website is not taking advantage of the most powerful marketing tool ever created. It is a good idea to speak with a professional web design company.
These experts can help transform your ideas into a useful website.
There are many things to focus on when building a website. SEO, also known as search engine optimization, is key if you want to get your website to the top of search engines like Google. Be sure to discuss different aspects of SEO with your web designer or preferably your SEO company.
2. Keep it Current
Once the website is up and running it is vital to keep all of the information current and up to date. Customers will usually not respond positively to a website that looks like it hasn’t been well maintained.
Out of date information could even be a sign that the business has failed, so be sure make regular updates to the website and keep all information current.
3. Be Social
It is also important to use the website as a way to interact with customers. The best way to do this is by adding customer service options that allow customers to ask questions or make complaints.
You should have a FAQ section, as well as a way for customers to send emails with any questions or concerns. Be sure to respond quickly to these complaints, as customers will have a more positive experience if they feel they are being heard. This is an easy way to create customer loyalty.
4. Social Proof
Online reviews are the new word of mouth. Fact is that most people trust online reviews as much as recommendations from a friend or family member.
For that reason it’s important that you have a review strategy in place and are actively working on getting as many reviews as possible. Spread that reputation that you have across the internet so as many potential patients as possible can find them. Never stop building up your review reach.
5. Blogging
Finally, you can promote your site by writing blog posts with relevant information. Take a leadership role in your field by writing about important topics. This will show customers that you are on top of the latest information in your field.
For some simple ideas of blog posts, think of what your patients are asking you when they are in your office. Are they asking you about the best teeth whitening methods? Write about that. Are they asking you about how they can prevent their gums from bleeding? Write about that.
Need more ideas for promoting your practice? You’re in luck. Check out this recent article I wrote about marketing your business.