Let’s face it. You have a website because you want to make more money. You want to be more successful and be found easier online. But having a website in and of itself does not do this. You need to get it in front of eyeballs. In front of targeted customers that are searching for your products or services. Often, the best way to do this is to utilize the skills of a search engine optimization consultant. Hiring the right SEO Consultant can help increase traffic to your site, and increase calls into your business.
Their job becomes much easier when website owners have a properly set up website. It is of course much more than just the aesthetics of the website that matters.
It may happen that taking care of a few small things on your own can help you save a lot of money. Before entrusting the task of optimizing your website with a SEO company, you should check to see if it offers free evaluation of a website as a part of its service. If the company is a reputable one, it should be more than happy to assist you with free analysis of your website.
The following are the elements capable of making the task of a SEO consultant quick and simple. Even if yours is a small business looking for local listing optimization services and adding these elements would change your business forever.
1. A business name and a company logo
These elements can be inserted into any part of a website’s edit field. But, adding them on the upper corner or including it as a graphic banner is highly recommended. This would ensure that the information of your company is the one which gets noticed first on your website.
Take care to ensure that you do this on every single page of your website. Check out the logo I recently created for a dentist in Kennewick, WA.
2. Easily Found Phone number
There are no generalized guidelines available as to how or where to insert phone number on a website. But, if you wish it to be noticed by visitors at a glance, add it on the upper corner of all web pages. This is generally regarded as a local listing optimization strategy.
But, this would do great even if yours is a company targeting a global audience. Visitors based in your area are sure to find your website to be of interest to them.
3. Your Location
The location of your company should be edited in text format near the footer.
You can also add it to the bottom of specific pages as well such as the homepage, and for sure the contact page.
You should put it in text as opposed to an image so it can more easily be read by the search engines.
Bonus points if you put this and other data in Schema.
4. A list of your services
This can be inserted as tag lines or as text. However, make sure that the visitors to your website are not forced to scroll on to hunt for the services and products you offer. Put the services front and center so it is easy for your visitors to see.
Of course you’ll also want to add them to a services pages, which usually is best if you create a service page and add it to the menu bar, and then create drop downs of the different services you offer.
5. Contact details
Include your full contact information at the end of a page as footer. More the ways to contact you, greater the traffic to your website would be. It is also a great way to establish your credibility as a reliable service provider. Also be sure to have a contact page on your site. If you have a captcha, don’t make it one that is impossible to read.
6. Highly optimized title tag
This is the HTML tag containing your main keyword and a bit about your location. The generally recommended length of an HTML tag is sixty-five characters. This helps your website get read by the search engines in a more favorable and timely manner.
7. SEO Optimized H1 tag
This is the heading of your web page which appears as a text heading. It should include keywords matching the content of the page. Do not go for the easier options like giving generalized titles here.
Doing a research on the keywords people in your area generally use and use them as your H1 tags.
If you follow these seven steps while having your website built you will surely be ahead of the competition, improving conversions and website visibility. If you need help with any of this, let’s talk.
Titan Web Agency specializing in dental SEO and healthcare SEO.