While you may think that web design is all about creating the best looking and most fundamentally sound websites for business owners just like yourself, the truth of the matter is that proper web design is so much more than just creating something aesthetically pleasing.
Real deal web design professionals that have been at the game for any longer than a few weeks understand that most business owners are looking for not only web design that is eye catching but is also a proper selling tool. There is literally nothing more important than making sure all of the money you spend on web design has a positive return on investment.
It’s common to be able to find a skilled web designer who can create a fine looking website. In fact, some of the best looking websites are coming out of the freelance web design world.
The problem is that most of these same amateur websites any business owners who hire them are unaware of the simple fact that this looks and coding underneath a website have very little impact on whether or not it able to sell any of your products and services.
For that you need the kind of hard-won skills and inside information that only professional web design and marketers have.
If you are considering looking into having someone overhaul your current website or create a new one from scratch, you need to know
right off the bat that they are able to create for you a selling machine.
After all, the whole reason that you’ll be looking to spend what often amounts to thousands and thousands of dollars is to see a proper return on that money somewhere down the line, hopefully sooner than later.
But without the proper business focused and sales oriented web design, your website will probably look absolutely fantastic yet still flop right on its face.
A couple of things that you need to look for when choosing a new web designer is of course their portfolio, their testimonials, and whether or not they are familiar with or bring up tools and tactics like a sales funnel, email marketing, an opt in page, squeeze pages, or even take the time to ask where your website is going to fit in the sales process.
Rather than have your website do all of the heavy lifting, understanding that it is a new important cog to your overall sales and marketing process is mission critical, and something that will only be able to be achieved with the proper web design professional.
In closing, a ‘pretty website’ is not enough. You need to have website that converts traffic into buyers. A website that can be read properly by the search engines (On Page SEO), a website that is coded properly (something that most business owners simply won’t know just by looking at it), and a website that makes you money. If you need help getting a website like this, contact me; I work with doctors, dentists, and other healthcare professionals building them beautiful websites that attract their ideal patients, delivering them a product that brings them a return on their investment.