What do you want more of? Revenue, right? How do you make more revenue? Either raise your prices or get more customers. Both of those can be a challenge. Let’s talk about five ways you can get more customers online.
PROFESSIONALLY DESIGNED WEBSITE
We aren’t talking a DIY website. We are talking about a website that effectively portrays your message, and builds upon your brand, hopefully as an industry leader. After all it is estimate that 85% of people search online before searching anywhere else, if they come to your website, you only have a few seconds to impress them, so you better make sure that website is a killer website that grabs their attention and then converts that traffic into phone calls or sales.
LOCAL LISTING OPTIMIZATION
I hope I’ve made the point about how important local listing optimization is. To any local business looking to survive in this day and age, being able to be found in these local listsings isn’t an option. It’s a necessity.
You are probably sick about hearing how important social media is to small businesses aren’t you? Sorry, but it isn’t going away anytime soon. Check out this story. I received an email the other day from a landscape client (who by the way now has his 10 main keywords on the first page of Google, when I started working with him, he didn’t have any on the first page) saying he wanted to up his Facebook PPC due to a recent lead he received from FB. Included in all of my SEO plans is social media management, so I am managing his Facebook page. He said that he received a call from a potential client who had ‘liked’ his FB page. The potential client liked the updates and the pictures of work that I had uploaded. He is now in talks with this potential customer for a $20k landscape job. Still think FB isn’t for your small business?
EXPAND YOUR REACH
How do you do that? Through effective, ethical small business SEO. SEO may seem like a bit of a mystery, but if done right, it is extremely effective. You can learn it yourself if you have hours to spare to learning it, or you can hire out for an SEO consultant. Whatever you do though, don’t put it off, putting it off could allow your competition to gain an edge over you. Every day that you aren’t expanding your business, your competition is gaining on you.
These are the four basics that you need to have done before anything else. The internet is the great equalizer that will allow a small business to compete with the big boys. Use that to your advantage to grow your market share? Need help implementing this? Or would you like to see what you need to work on the most? Contact me, I’ll give you a professional online presence analysis and tell you exactly what you should do to take your business to the next level.